Matter fit is often discovered after somebody reads the message.
Lead qualification for law firms
Know Which Client Enquiry Deserves Attention First
New enquiries can look equally important until somebody reviews them manually. TailyX asks the intake questions your firm chooses, applies your qualification and scoring rules, and helps your team see which enquiries deserve attention before senior time is spent.
Structured qualification · Business-defined scoring · Revenue Inbox · 14-day trial
The problem
Every enquiry enters the same queue. They are not all equally important.
A commercial dispute, a property matter and an out-of-scope request can arrive through the same contact form with the same visual weight. The cost is not only missed speed; it is senior attention spent discovering basic fit after the enquiry has already reached the team.
Urgency, location and service fit are hidden inside unstructured text.
The team cannot easily compare which sources are associated with better enquiries.
The mechanism
Ask → Score → Prioritise
Turn a flat enquiry into a useful priority signal before the first response. The visitor answers structured questions, TailyX applies the scoring configuration your business controls, and your team reviews the result with the supporting evidence.
Ask
Collect the information that matters before the first response.
Score
Apply the qualification and scoring rules configured for your workspace.
Prioritise
Show the score, priority label and evidence so a human can choose the next action.
What TailyX does
A qualification layer before the inbox, not another generic form
TailyX supports website Widget and Contact Form surfaces, structured qualification questions, configured scoring rules, Revenue Inbox review, outcome tracking and Page & Campaign Funnels. It helps your team see enquiry quality, not just enquiry volume.
High priority
Review first
Follow up
Good fit
Low priority
Low fit
Industry fit
Qualification criteria your team can recognize
These examples are illustrative. Your workspace should use the questions and scoring criteria your business chooses.
Matter type
Capture the practice area or matter category before routing.
Jurisdiction and location
Collect location context that may affect who should review the enquiry.
Urgency and timing
Ask whether there is a deadline, transaction date or other time pressure.
Representation status
Collect existing-representation context where your intake process requires it.
Service fit
Use firm-defined criteria to separate relevant enquiries from unsuitable requests.
Routing context
Collect the context your team needs before deciding the next human step.
Why different
TailyX vs an ordinary contact form
Ordinary contact form
TailyX
Information
Flat message and basic contact details
Structured qualification context
Priority
Discovered after somebody reads it
Shown before follow-up using configured rules
Workflow
Email inbox or spreadsheet handoff
Revenue Inbox, outcomes and source evidence
Learning
Volume is visible, quality is harder to connect
Page & Campaign Funnels provide directional source, qualification and outcome evidence
Revenue workflow
Qualify, prioritise, respond, learn
Trust and scope
Qualification evidence, not legal advice
TailyX helps structure and prioritize intake information according to firm-defined questions and scoring rules. It does not give legal advice, determine legal merit, complete conflict checks or replace professional judgment.
Start simply
See TailyX qualify an enquiry for your law firm
14 days free · no credit card required · USD 19.99/month or USD 199.99/year after trial