Ask what matters
Capture the answers the business normally needs before deciding whether to pursue an enquiry.
About TailyX
The qualification layer between your website and your inbox.
TailyX is a Singapore-based website lead qualification platform that helps professional services firms understand and prioritise enquiries before the first sales conversation.
The buyer problem
The missing layer between your website and your inbox.
Every enquiry arrives looking much the same: a name, an email address and a few lines about what someone needs.
But that form rarely tells you everything you need to decide what happens next. Is this a valuable opportunity? Are they ready to buy? Are they a good fit for the service you provide?
So someone reads the enquiry. Someone follows up. Someone asks the questions that could have settled it earlier.
Websites got good at generating enquiries. CRMs got good at managing them. The moment in between stayed surprisingly manual.
Why we built TailyX
Why wait for the first conversation?
That was the question TailyX started from.
If a business already knows the questions it normally needs to ask before deciding whether an enquiry is a good fit, why wait until the first call to ask them?
TailyX turns the traditional contact experience into a qualification conversation. It asks the questions that matter to the business, combines the answers with relevant context about the visit, and helps score and prioritise the enquiry before valuable sales time is committed.
Add visit context
Use relevant website and acquisition context available with the enquiry.
Prioritise the response
Help the team see which enquiries deserve attention first and why.
Lead scoring itself is not new. TailyX applies it at the point of enquiry, using what the visitor has told the business together with relevant website and acquisition context.
A focused product
Not another CRM. Not just another chatbot.
Generic chatbots
Built to converse
Generic chatbots are usually designed to answer questions and hold conversations. They can collect useful information, but qualification and prioritisation are not necessarily the reason they exist.
Large CRM platforms
Built to manage more
Large CRM platforms can offer sophisticated sales and qualification tooling, but often as part of a much broader system.
TailyX is built for the layer in between.
Its focus is understanding a website enquiry before the business commits time to pursuing it. A business should not need to adopt a heavyweight CRM simply to qualify an enquiry intelligently.
Why this matters now
Discovery is changing. The next decision still matters.
AI is also changing how customers discover businesses. Assistants such as ChatGPT and Claude can increasingly help people research providers and move closer to making an enquiry.
That makes qualification, not just discovery, increasingly important. However the enquiry originates, a business still needs to understand whether the opportunity is a good fit and what deserves attention first.
Discovery is receiving enormous attention. TailyX is focused on what happens next.
The people behind the product
Who we are
TailyX is built in Singapore by a founding team spanning product, engineering and go-to-market.
Michael Thomas
CEO & Co-Founder
Michael's route into building TailyX spans investment banking, Big Four auditing and work at the International Accounting Standards Board. A Chartered Accountant and full-stack developer, he focuses on turning qualification decisions into practical software.
Gaethan Legrand
CTO & Co-Founder
Gaethan is a software engineer focused on machine learning operations, with experience building AI-driven systems, robust data platforms and scalable product architecture in production environments.
Erik Sim
CMO & Co-Founder
Erik has managed full sales cycles at startups providing solutions to multinational companies and government, with a focus on integrating new products into existing solution architecture.
Legal entity: Discover Up LLP
Trading as: TailyX AI
Headquarters: Singapore
Founded: 2024
See what changes when the qualification happens earlier.
Explore how TailyX turns a website enquiry into structured answers, relevant context and a clear priority before the first sales conversation.
Looking for more detail? Review security or contact the TailyX team.