About TailyX AI β€” Lead Qualification Platform for Professional Services
Beta Program Open
πŸ› οΈ Proprietary Lead Qualification Software

We build AI-powered software
that qualifies inbound leads automatically.

TailyX AI is a Singapore-based software company developing proprietary lead qualification technology for professional services firms. Our platform uses high-intent capture flows and real-time scoring to help small teams respond faster to high-value enquiries β€” without needing a sales team or CRM.

Based in: Singapore β€’ Stage: Beta β€’ Founded: 2024
πŸ“–Our Story

From Research Agents to Lead Qualification

How we found our focus by building, learning, and narrowing down.

2024
AI Research Agents
We started by building AI agents that could perform industry research, competitive analysis, and strategy synthesis. The technology worked β€” we could generate comprehensive reports on markets, competitors, and opportunities automatically.
Early 2025
The Pivot Decision
We learned that engagement doesn't equal willingness to pay. Our research tools were impressive but lacked a clear buyer. We decided to niche down β€” applying our data enrichment and AI capabilities to a specific, painful problem with measurable ROI.
2025 β€” Now
TailyX: Proprietary Lead Qualification
We combined our research and enrichment capabilities with a new proprietary widget and scoring system. The result: a platform that captures high-intent visitors, scores them in real-time, and tells professional services firms exactly who to call first.
πŸ”§What We Build

Proprietary Lead Qualification Platform

End-to-end software that turns anonymous website visitors into prioritised, qualified leads.

TailyX is a full-stack SaaS platform we design, build, and operate. It is not a wrapper around third-party tools β€” we own the entire codebase, from the embeddable widget to the scoring engine to the admin dashboard.

The platform consists of three proprietary software components that work together:

  • Embeddable Qualification Widget β€” A JavaScript widget that installs on any website with one line of code and captures structured lead data through high-intent button flows.
  • FlowResolver Engine β€” Our server-side engine that orchestrates the qualification flow, manages step sequencing, and controls the capture experience.
  • LeadScoringProfile System β€” A centralised scoring brain that applies consistent BANT-based qualification rules across all inbound surfaces.
⚠️Problem We Solve
1

Professionals are busy delivering

Lawyers, consultants, accountants β€” their job is client work, not lead management.

2

High-value enquiries arrive unprioritised

All enquiries look the same in an inbox β€” no way to know who's ready to buy.

3

Response time determines who wins

The first firm to respond with context typically wins the engagement.

βœ“

TailyX surfaces priority automatically

Know who to call first, what they need, and how urgent it is β€” before you pick up the phone.

Technical Architecture

Three proprietary software components that we design, build, and maintain in-house.

βš™οΈ

FlowResolver Engine

Server-side engine that owns step sequencing and qualification logic. The widget is a thin client β€” FlowResolver controls the flow configuration and step ordering.

βœ“ Configurable step sequencing per company
βœ“ Centralised delay and pacing logic
βœ“ Progressive contact form staging (email first, phone after value)
βœ“ Intent-aware flow configuration
🎯

LeadScoringProfile System

Company-level scoring configuration that ensures consistent qualification across all inbound surfaces. Scoring weights, thresholds, and tier rules live here β€” never in the widget layer.

βœ“ BANT-based scoring (Budget, Authority, Need, Timeline)
βœ“ Configurable score bands (Hot/Warm/Lukewarm/Cold)
βœ“ Per-company threshold customisation
βœ“ Single source of truth for scoring canon
🧩

Dual-Mode Widget Runtime

One widget codebase powers both live capture and admin preview, with strict isolation. Immutable version snapshots ensure live widgets reflect intentional changes only.

βœ“ Live mode: persists leads, triggers automations
βœ“ Preview mode: simulates without side effects
βœ“ Immutable WidgetVersion snapshots
βœ“ One-line embed installation

Built With

Our infrastructure is optimized for cloud-native deployment and GPU-accelerated AI workloads, leveraging industry-standard tools and trusted technology partners.

Core Platform
πŸ’Ž Ruby on Rails β€” backend application framework
🐘 PostgreSQL β€” primary relational database
⚑ Redis β€” caching, queues, and real-time workloads
🌐 Stimulus.js β€” lightweight, reactive UI interactions
AI, Data & Intelligence
🐍 Python β€” data processing, ML pipelines, and automation
πŸ”₯ PyTorch β€” deep learning and model training
πŸ“ˆ MLflow β€” experiment tracking, model versioning, and lifecycle management
🧠 Vector Database β€” semantic search, embeddings, and retrieval-augmented workflows
🧩 Large Language Models (LLMs) β€” natural language understanding, generation, and reasoning
πŸ•ΈοΈ Agentic AI Systems β€” tool-using, multi-step reasoning, and autonomous workflow orchestration
πŸ€– NVIDIA GPUs β€” hardware acceleration for AI and compute-intensive workloads
Infrastructure & DevOps
☸️ Kubernetes β€” container orchestration and scalable deployments
🐳 Docker β€” containerized services and reproducible environments

Platform Capabilities

What our software does β€” from first visitor interaction to qualified lead handoff.

Capture

High-Intent Button Flows

Visitors self-select via intent buttons (Sales, Demo, Pricing) then move quickly through a streamlined scoring process. Designed for already-motivated leads who want fast answers.

Score

Real-Time Lead Scoring

Every response is scored against configurable BANT criteria. Leads are categorised as Hot (80–100), Warm (60–79), Lukewarm (40–59), or Cold (0–39) automatically.

Route

Intelligent Routing

Hot leads trigger instant alerts via email or SMS. Warm leads enter automated nurture sequences. Cold leads are filtered out politely. Each tier has configurable actions.

Enrich

Lead Enrichment

We augment captured data with company and role signals where available, using research capabilities developed from our earlier AI agent work.

Manage

Pipeline Dashboard

A lightweight deal pipeline that shows every qualified lead with their score, summary, and recommended next action. Use standalone or export to your CRM.

Customise

White-Label Widget

Match your brand with custom colors, positioning, copy, and agent personas. Install with one script tag β€” no developer needed.

🎯Target Market

Built for Professional Services

High-value, relationship-driven firms where missing one good enquiry costs real money.

  • Law firms β€” Especially practice areas like personal injury, family law, and corporate advisory where response speed determines who wins the client.
  • Consultants and advisors β€” Management consultants, IT consultants, HR advisors who need to qualify enquiries before investing in discovery calls.
  • Accounting and tax firms β€” Where client lifetime value is high and the cost of pursuing unqualified leads is significant.
  • Real estate professionals β€” Agents and brokerages who need to separate serious buyers from Sunday browsers.
πŸš€Current Stage

TailyX AI is currently in private beta, running pilot programs with early customers in Singapore. We are validating pricing, refining workflows, and hardening integrations before broader launch.

Our immediate focus: reliability and clear ROI β€” faster response times, better lead prioritisation, and measurable reduction in missed high-value enquiries.

Program partners: NVIDIA Inception, Google Cloud for Startups

Founding Team

Three founders covering product, engineering, and go-to-market from day one.

Michael Thomas LinkedIn

CEO & Co-Founder

Michael comes from a background in Investment Banking, Big 4 Auditing, and the International Accounting Standards Board. He is a Chartered Accountant (CA(SA)) and is entitled to use the Chartered Financial Analyst designation. He is also a full-stack developer focused on practical AI products, and is completing a part-time MSc in Machine Learning & AI.

Gaethan Legrand LinkedIn

CTO & Co-Founder

Gaethan is a Software Engineer focused on Machine Learning Operations, with experience building AI-driven systems, robust data platforms, and scalable product architecture in production environments.

Erik Sim LinkedIn

CMO & Co-Founder

Erik is experienced in managing full sales cycle responsibilities at startups providing solutions to MNCs and Government. With a focus on integration into existing solutions architecture, he ensures that new solutions maximise efficiency with minimum friction.

🏒Company Information

Legal entity: Discover Up LLP
Trading as: TailyX AI
Headquarters: Singapore
Founded: 2024

Our Vision

No company should lose a high-value opportunity simply because they replied too late or without context. We're building software that gives lean teams the response speed of a dedicated sales function β€” automatically.

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