Know Which Website Enquiries Are
Worth Your Attention
TailyX asks the questions that matter, scores every enquiry against rules you set, and shows you who deserves your attention first.
If some enquiries are worth ten times others
TailyX is built for service businesses where fit, urgency and value matter before a senior person spends time on an enquiry.
Professional services
Qualify matter fit, urgency, budget and decision authority before a senior person spends time on the enquiry.
Local services
Qualify job type, location, timing and access before deciding who gets called back first.
See TailyX Working for Your Business
Choose a sector, answer the questions the way a customer would, and watch TailyX qualify the enquiry and update the business-side score in real time.
Only configured demo widgets are shown here. The same qualification system can be configured for other service businesses.
Your best customers should teach your website what to improve next
Service businesses run on systems that rarely talk to each other. Ads know who clicked. Analytics knows who visited. Search knows what was searched. Forms know who enquired. Only the business knows who actually became a valuable customer - and that evidence rarely makes it back to the website.
A click is not a lead. A lead is not a customer. And not every customer is the kind you want more of. TailyX connects qualification evidence to what happens after the enquiry, and uses it to recommend what your website should try next.
Visitors arrive
Visitors arrive from pages, campaigns and search, and TailyX records where they came from.
Enquiries get scored
Your widget asks the questions that matter and scores every enquiry against your rules.
You mark what happened
You mark which enquiries actually became the customers you wanted, in your Revenue Inbox.
Patterns get evaluated
TailyX looks for patterns in what separates your best outcomes from the rest.
Evidence becomes a suggestion
That evidence becomes a specific, reviewable recommendation - never an automatic change.
You approve the experiment
You approve a controlled experiment between what you have today and what's proposed.
Results feed the next cycle
Results are measured and you decide whether to keep the change - feeding straight back into the next round of evidence.
You don't need thousands of visitors to start learning. For many service businesses, one good customer can be worth far more than hundreds of anonymous visits. TailyX focuses on the evidence behind each enquiry - what someone needs, how they qualify, where they came from and what happened next - so your website can become better informed as your own customer evidence accumulates.
Today, qualification interactions and recorded outcomes create the evidence. TailyX's controlled experiment path currently supports human-approved widget-copy changes. Broader page, content and campaign improvements are direction of travel, not available yet.
Why good enquiries go cold
A routine question and a customer worth thousands arrive as the same unread message. Without qualification, you cannot tell them apart fast enough.
You're on a job, in a meeting, or with a client
Your actual work keeps you busy - that's what customers pay you for.
A high-value enquiry lands on your website
They need help now. They fill in a form or open a chat and wait.
Everything looks equally urgent
The best opportunity sits beside newsletters, price shoppers and enquiries outside your service area.
Someone else called them first
You spent the morning on low-fit enquiries and never found out what the other one was worth.
Qualify, prioritise, respond
A short set of questions you control, scored the instant they are answered.
Qualify
Your widget asks the questions you would ask on the phone anyway.
Prioritise
Every answer is scored 0-100 and banded against your thresholds.
Respond
High-priority enquiries arrive with context and a recommended next action.
Not an opaque black-box chatbot
TailyX is a policy-driven qualification engine. You choose what to ask, which answers matter, and what should happen when a score crosses a threshold.
| Signal | Weight | Threshold | Action |
|---|---|---|---|
| Urgency | +20 | This week | Priority |
| Budget | +15 | Above threshold | Boost |
| Service area | Required | In coverage | Accept |
| Free email | -10 | Gmail/Yahoo | Penalise |
Your inbox becomes a prioritised pipeline
Every qualified enquiry arrives with score, summary, recommended action and source context. You know what deserves attention before opening the inbox.
When traffic arrives with campaign parameters, TailyX records source and campaign with the visitor session so the enquiry carries the context that arrived with it. Reporting stays focused on qualification, source context and follow-up quality.
A smarter front door for your website
TailyX replaces the weak first-pass triage layer: contact forms that collect everything and generic chatbots that still leave you to judge every enquiry.
Contact forms
Collect everything. Prioritise nothing.
Generic chatbots
Answer questions. Still leave you to judge every enquiry.
TailyX
Qualifies, scores and routes each enquiry against your rules before it reaches you.
Works with your CRM if you have one. Works without one if you don't.
Know which enquiry deserves your attention first.
Let TailyX qualify a sample enquiry and see the score before you decide whether it belongs on your website.
Takes minutes to install. Works alongside whatever you already use.